MARKETING

Profile

The Marketing managers create the firm's marketing strategies in details. With the help of subordinates, including product development managers and market research managers, they estimate the magnitude of demand for products and services offered by the organization and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public.

The Marketing managers develop pricing strategy to help firms maximize the profits and market share while ensuring that the firm's customers are optimally satisfied. In collaboration with sales, product development, and other managers, they monitor trends which indicate the need for new products and services, and they oversee the product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract and entice the potential users.